We tell you all the details about the new Meta: Threads app. How does it work? Is it different from Twitter and Mastodon? How will it change the way companies communicate?
Threads is a microblogging social network, which means it is created for users to post short messages that can also include images and videos. It was developed by Meta, the parent company of Facebook , WhatsApp, and Instagram, and in particular by the team at the latter. To explain it in a few words, Threads is a midpoint between Twitter and Mastodon that promises the positive aspects of each and complements Instagram even though they are accessed from different applications on the devices. For example, to register on Threads you need to create an account or log into an existing one on IG; both users work together.
Its launch was a surprise, as it achieved ten million downloads in the first seven hours and one hundred million in five days . It is considered one of the most important milestones among the records of social networks and other technologies, surpassing even that of GPT Chat , and is mainly due to the bad moment that Twitter is going through due to its management problems and also to the large muscle of users that Instagram has (more than a billion to date).
How does Threads work?
The social network is used in a similar way to other microblogging-based media: any user can create text posts (up to five hundred characters in this case) and images or videos can be added. It therefore works in a similar way to Twitter, although in the future Meta promises to add Fediverse functionalities and a Threads interconnection with networks such as Mastodon, with which it intends to share certain characteristics.
As with its competitors, you can reply to other users' posts, share them or repost them by adding your own text.
What makes it unique?
One of the innovative details is the possibility of interconnection with Instagram cayman islands phone number that Threads allows, enabling notification and automatic following of users who have an account on the social network with the camera icon. In addition, it is possible to share posts made on Threads on Instagram Stories without the need for all your followers to use the app.
On the other hand, there is one aspect that may be negative for many (probably for a Mastodon user ) and that is that all the content that is seen on the wall is completely selected by an algorithm according to the topics of interest and followers. There is no differentiation between organic and content-driven walls as there is on Twitter. However, the Threads team has already confirmed that it is working on a feed with only the people you follow, the ability to edit and search posts.