How can I improve my use of hashtags on Instagram? Research, creativity, relevance and other key points explained.
Instagram, in the world of social media marketing, has become a go-to platform for brands and CMs . To stand out on Instagram and reach a wider audience, the use of hashtags is essential.
However, it is not enough to simply write a couple of terms preceded by a “#” in your posts: you need a solid strategy.
In this article, we will tell you five tips that will help you make the most of hashtags on Instagram and boost your presence on this social network.
1. Research relevant hashtags
The first step is research. Before you randomly select hashtags, it’s crucial to research which ones are most relevant to your content and audience.
Use tools like Inflact or other apps to find popular hashtags that are related to your industry or topic.
Also study what hashtags your competitors are using so you can put together an extensive compilation from which you can get ideas for the most appropriate terms for your content.
Be sure to strike a balance between popular and lesser-used hashtags, as this canada phone number will allow you to reach a wider audience without drowning in the competition.
2. Creativity and relevance
Creativity is the key to standing out on Instagram. Don't just use the same terms over and over again. Create lists of specific hashtags for each post and make sure they are relevant to the content you share.
A good approach is to use general ones that describe the category of your content (such as “#DigitalMarketing”), as well as more specific ones that relate directly to the image or message you’re sharing (“#Hashtags”). Variety and relevance are key to attracting different segments of your audience.
It is essential to understand that the hashtag is a form of categorization. Therefore, these must be well established around what your post is about. In this way, you will be able to have better results, managing to reach the specific audience for your profile.
3. Quantity and usage strategy
There is no set rule on how many hashtags you should use, but Instagram allows up to 30 per post.
However, less can be more.
It's often more effective to use a smaller number (5-15) that are highly related to your content rather than cluttering your description with too many.
Also, consider including some hashtags in the first comment of the post to keep the aesthetic of your description cleaner and more attractive.
4. Constant monitoring and adjustments
Hashtag strategy is not static. You should regularly monitor their performance to see which ones are generating the most engagement and which ones aren’t.
Use the available metrics to evaluate the reach, impression, and engagement that each hashtag brings to your posts. Based on this information, adjust your strategy as needed.
You can eliminate those that don't work and try new ones to keep your strategy fresh and effective.