The world's largest platform for discovering apps and software, Softonic, has renewed its image with the incorporation of new professionals and executives in the company. Among them, Mike Weller stands out.
Weller is a Silicon Valley veteran with extensive experience in the technology sector, having worked at companies such as AgileOne, Luvocracy and Points. He has been appointed Chief Operating Officer of the company.
Scott Arpajian, who has brought the company on as CEO, joined the company in 2015. The industry veteran has more than 20 years of experience and is also a seasoned veteran, including serving as Vice President of Business Development and International Strategy for Disney Interactive’s Social and Mobile division.
In addition to the changes in the team, Softonic has decided to launch a new bosnia and herzegovina phone number corporate brand and rebrand its main product, Softonic.com . These changes also come from Arpajian, and are aimed at ensuring that the products and their content help users solve problems in a useful and effective way.
«Softonic is much more than the software download portal created 20 years ago. The company has evolved and with it its values, its business model and its way of understanding the relationship with customers , focused on what we can offer them. We want to be the bridge between the user and their needs, helping them find a solution for each problem,» said Arpajian.
In this way, the company “Softonic” has been differentiated from the website “Softonic.com” by creating a new brand for the former and redesigning the latter. “This new approach has provided us with the perfect moment to show this evolution with a change of image and a renewal of the product. Softonic has gone from being just a software download website to being a company with several initiatives,” added the creative director of the company, Paúl Méndez.