And that month, a campaign was also carried out to promote the release of the film Captain Marvel , which was released in cinemas on March 8, thanks to an agreement reached with Disney. On that occasion, actress and presenter Eve Flores was featured for the first time to present the special programme focused on the Marvel universe, which had a prize of 10,000 euros and merchandising from the film was raffled off. Later, Eve Flores joined the regular team of presenters, along with Juanjo de la Iglesia and Toni Cano.
q12-quiz-contests
“Q12 Invites” section. This consists of a bolivia phone number famous person participating live from the studio alongside the presenter in the broadcast of the programme. So far, with the aim of connecting with their fans through this innovative interactive format, the singers Carlos Baute and Rayden have participated in this section. Both performed live from the Q12 studio and collaborated with the presenter by asking some of the programme's questions.
«Q12's innovative format allows us to directly and individually impact each and every user who connects to the contest app every day - which already has more than 1.5 million downloads - with the advantage of knowing at all times the actual number of people who have carefully viewed a campaign , which opens up a world of new commercial possibilities for companies,» explains Carlos Alcántara, CEO and co-founder of Q12 Trivia.
Currently, the show has more than 30,000 concurrent contestants every night (most of them millennials) who, during the approximately 15 minutes that the show lasts, maintain active attention to what happens on the screen of their phone, becoming a highly attractive target for advertisers.