The fact is that you could manage and classify

[Jannatulmawa]

Why? Simply because Google has realized that tracking and evaluating visit sessions has become increasingly difficult, mainly due to the blocking of cookies and adblocks. Do you know what can't be hidden? Bingo. Actions performed on the site. This is why GA4 introduces a new native metric, the new golden standard for understanding how users interface with your pages. It's called user engagement. And yes, it is indeed a metric that measures the quality of the user experience.


Standard classification of events As I already told you, with switzerland phone data Universal Analytics you could already measure events, i.e. the actions performed by users on your web pages. them as you liked. With Google Analytics 4, however, the categories become standardized. Well, you'll tell me, Google is making our work easier. Not really – but we'll talk about that later.


Google has introduced standardized mapping, the same for all sites in the world, simply with the aim of identifying interaction signals even more easily. And how do you think it will use this data? For SEO? Of course, but not only. Always remember that Google is a company. And the heart of its business is advertisements. It is therefore easy to imagine that this new and gigantic amount of data will serve Google above all to improve the targeting of ads.