Rich content is especially necessary in the following cases:
Posted: Tue Jan 07, 2025 8:52 am
It is also important to consider the effectiveness of rich content for different product categories. A 2020 study by Brandquad found that in the FMCG niche, conversion growth was up to 7%, and for home appliances, up to 35%. This demonstrates that the effectiveness of rich content varies depending on the complexity of the products and the selection process.
The product has many obvious and non-obvious uses.
It is necessary to emphasize small technical details and advantages.
There are difficulties during assembly, installation or operation.
There are nuances that are difficult to convey through regular photographs: color, fit, appearance in the interior.
It is difficult to visualize how the product will look or be used in real life.
Choose the optimal format - this is the key point. Based on the singapore whatsapp phone number goals, audience and specifics of the product, determine the most suitable type of rich content. Don't be afraid to experiment, but start by testing one format.
Develop a concept . Think through a scenario of user interaction with the content to maximize the benefits of the product. To implement your idea, you may need to assemble a team of professionals: designers, developers, copywriters, motion designers.
Use specialized tools - this will greatly facilitate the creation process. Platforms like ThingLink, Ceros, Rapt Media provide wide opportunities for creating interactive content.
After creating the content, conduct testing . Check the work on different devices and browsers, collect feedback from the focus group. Don't forget to optimize the performance so that rich content does not critically slow down the page loading.
Integrate analytics . Implement tools to track user interactions with rich content. This will allow you to evaluate effectiveness and make adjustments if necessary.
By following these guidelines, you can create compelling and effective content that will grab your audience's attention and help you achieve your business goals.
The product has many obvious and non-obvious uses.
It is necessary to emphasize small technical details and advantages.
There are difficulties during assembly, installation or operation.
There are nuances that are difficult to convey through regular photographs: color, fit, appearance in the interior.
It is difficult to visualize how the product will look or be used in real life.
Choose the optimal format - this is the key point. Based on the singapore whatsapp phone number goals, audience and specifics of the product, determine the most suitable type of rich content. Don't be afraid to experiment, but start by testing one format.
Develop a concept . Think through a scenario of user interaction with the content to maximize the benefits of the product. To implement your idea, you may need to assemble a team of professionals: designers, developers, copywriters, motion designers.
Use specialized tools - this will greatly facilitate the creation process. Platforms like ThingLink, Ceros, Rapt Media provide wide opportunities for creating interactive content.
After creating the content, conduct testing . Check the work on different devices and browsers, collect feedback from the focus group. Don't forget to optimize the performance so that rich content does not critically slow down the page loading.
Integrate analytics . Implement tools to track user interactions with rich content. This will allow you to evaluate effectiveness and make adjustments if necessary.
By following these guidelines, you can create compelling and effective content that will grab your audience's attention and help you achieve your business goals.