SEO Cannibalization Mobile first

[Jannatulmawa]

Read also: what it is A real mobile revolution. As part of its mobile-first strategy, Google had originally planned to stop crawling and then indexing desktop sites in September 2020. However, problems encountered during testing and the unprecedented circumstances resulting from the coronavirus pandemic have given webmasters a little more time. The new standard will instead go into effect in March 2021. For a few years now, more search queries have been entered on smartphones than on desktop PCs.

However, the mobile version of websites often does not poland phone data display the same content as the desktop version due to slower loading times. As a result, people who use Google Search on mobile devices often get search results that do not even contain the information they wanted in the respective version. For this reason, Google has been working on switching its entire technology and infrastructure to a mobile-first index since 2016. On November 4, 2016, Google announced its plans to experiment with a mobile-first index.

On December 18, 2018, Big. G. began implementing mobile-first indexing. Since July 1, 2019, mobile-first indexing has been enabled by default for all new websites, while the previous indexing standards are still applied for older websites. In short, the gist of this index model variant is that from March onwards, when crawling a site, Google will analyze the site through the eyes of a smartphone user, ignoring the desktop version as it has done until now.