Companies that agree to participate in the program
Posted: Tue Jan 07, 2025 8:49 am
The data era has revolutionized companies seeking to remain relevant to consumers, an objective that involves having the ability to adapt to market changes driven by technological advances. In this context, many media outlets, such as MarketingDirecto.com , review the opportunities and challenges arising from data-driven strategies.
However, for these methodologies to bear fruit, in addition to the companies' willingness being crucial, it is necessary that the data comes from reliable sources and has sufficient quality to be processed by marketing departments.
In response to growing concerns about data quality, IAB Tech Lab has launched bahamas phone number a “nutrition label for data” to boost data transparency by setting minimum disclosure and transparency standards for companies that collect, store and provide data for marketing purposes, Adweek reports .
will undergo an annual audit to confirm that they are in line with the standards set by the organization. Companies that pass the audit, which will begin in the coming weeks, will receive an IAB Tech Lab seal .
“Data transparency is a key requirement to ensure the responsible and effective use of audience data, and companies that provide consistent access to detailed insights about their data will attract more business,” said Dennis Buchheim, vice president and general manager of IAB Tech Lab.
In this way, companies that obtain the seal will have the guarantee that the definition of their data will be comparable to that of their rivals, provided that they also have the IAB certification.
The program will be available following the completion of a pilot program, which will involve companies such as 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud and Pandora.
However, for these methodologies to bear fruit, in addition to the companies' willingness being crucial, it is necessary that the data comes from reliable sources and has sufficient quality to be processed by marketing departments.
In response to growing concerns about data quality, IAB Tech Lab has launched bahamas phone number a “nutrition label for data” to boost data transparency by setting minimum disclosure and transparency standards for companies that collect, store and provide data for marketing purposes, Adweek reports .
will undergo an annual audit to confirm that they are in line with the standards set by the organization. Companies that pass the audit, which will begin in the coming weeks, will receive an IAB Tech Lab seal .
“Data transparency is a key requirement to ensure the responsible and effective use of audience data, and companies that provide consistent access to detailed insights about their data will attract more business,” said Dennis Buchheim, vice president and general manager of IAB Tech Lab.
In this way, companies that obtain the seal will have the guarantee that the definition of their data will be comparable to that of their rivals, provided that they also have the IAB certification.
The program will be available following the completion of a pilot program, which will involve companies such as 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud and Pandora.