Looking to the future in an industry where anticipation is key to leading the market is always a good option.
That is why the second day of SAP Hybris: Global Summit has begun by offering attendees the technological keys that will guide the near future.
From the hand of Rob Enslin, president of the cloud business group SAP, he wanted to highlight the particularities that make the digital world so important for companies.
And the fact is that “experience matters, it is critical for consumers, for business and for shareholders,” he says.
In this task, SAP Hybris is a fundamental partner in offering consumers an unparalleled brand experience thanks to its cloud technology capable of driving the digital transformation of businesses, expanding to create an agile business and integrating for an optimized organization.
Although he warns that all of this must be done while maintaining security afghanistan phone number each area in which one works. Enslin also highlights that for companies to fit into the new technological landscape, they must ask themselves how this new reality will transform their role and move from being a sales leader to a visionary leader.
Moritz Zimermann, CTO of SAP Hybris, has outlined the key features of SAP products that are characterised by an increasingly frequent trend in the industry, which is to move from a product model to a service model. Why buy when you can rent? he asks.
And the truth is that, in a market where consumers no longer want to own anything, "products will become services and the key will be direct engagement."
In this transformation, technology such as artificial intelligence and machine learning are key , but so is data, the combination of which will result in a deep understanding of the market and consumers that not only offers an unrivalled experience, but also optimises investments and offers positive business results.