What synergies do we get from having active UAC campaigns in Google Ads?
As long as our main objective is to attract qualified traffic that installs our application to impact positioning (organic and paid), we find ourselves facing a series of incremental benefits such as:
If an App has more installations , it will have better positioning in App Stores , both afghanistan phone number by search, as well as by categories and Top Charts.
New opportunities : boost downloads not only with UAC campaigns, but also with the possibility of complementing them with Apple Search Ads , Social Ads , Email Marketing , RTB , etc.
How do we do it at Flat 101? Using a methodology of cohesion between ASO and Paid Media actions with Google UAC campaigns.
Client objective : increase MoM facilities in a European market for the real estate rental sector:
ASO off meta-data optimization
Correct implementation and deployment of campaigns in UAC and Apple Search Ads
Results obtained:
35,000 installations / month
1.37€ average CPI
Synergies with Facebook Ads
It is no news that engagement on Facebook and Instagram has remained flat in recent years, and even, as is the case with Instagram, decreased by 25% in 2021 .
With this in mind, many brands opt for advertising investment strategies in: