Seedtag , the leader in contextual advertising in Europe and LATAM, has taken steps to ensure that its advertising solutions do not negatively impact the user experience on the websites of the publishers they work with. This is because this month Google will include new web positioning factors, the so-called Core Web Vitals metrics. The changes implemented by Seedtag will allow publishers to continue monetizing their inventory contextually without affecting the user experience and maintaining their position in Google's SEO rankings.
was introducing new guidelines called Core bahrain number data Web Vitals to measure user experience on web pages. Specifically, these Core Web Vitals are a set of metrics that measure aspects of web page usability, such as loading time, interactivity, and visual stability of content while loading. Google has found that users prefer websites that offer high quality in both content and usability. Thus, Google will increase the importance of user experience in its ranking criteria for SEO rankings. The gradual rollout of this Google update will begin this June, and before this happens, the easiest way for publishers to get a quick overview of how Google views their Core Web Vitals is through Google Search Console .
Because Google’s new algorithm will prioritize websites that score higher on these metrics, publishers that do not adhere to the Core Web Vitals guidelines will risk seeing their SEO ranking position affected. This is why Seedtag has been working for months to improve its solutions to help publishers successfully meet this new challenge.
What changes has Seedtag introduced?
Seedtag has made great efforts to optimize the overall advertising experience of its solutions by following the guidelines of the Core Web Vitals. In this regard, Seedtag has implemented specific modifications that are already improving the performance of its publishers' pages.
These modifications include changes such as:
Deprecate using Certificate Management Protocol (CMP) version 1 for publishers to collect user data consent.
General improvement of the module that identifies the type of browser or device of the user accessing the website.
There is now information that will only be loaded when the accessing user is a Seedtag developer.
On the other hand, there will now also be a greater division of the code into asynchronous parts, which allows only the part of the code necessary to be sent depending on the type of use that each publisher will give it. In this sense, publishers who are associated with Seedtag to monetize their inventory can check that both the code and Seedtag's solutions no longer affect any of the