How to Manage Your Reputation on Your Own
Posted: Tue Jan 07, 2025 6:21 am
Here are some tips for brands that manage their reputation on their own:
Collect reviews on popular platforms. To start, 2–3 key platforms are enough. This could be a marketplace, maps (if you have an offline presence), a page on a social network (if you are developing it and maintaining activity).
Encourage customers to leave reviews regularly. Potential buyers pay attention not only to the content of the review, but also to the date of publication. If a product has not received recommendations for a long time, it will be treated with caution.
On Topic: How to Motivate Customers to Leave Reviews
Engage with buyers. A typical situation for a marketplace is morocco whatsapp phone number delivery issues. Although you as a seller are not responsible for them, it is important not to ignore the negative. Talk to customers who are unhappy with the delivery — apologize, clarify the situation.
Answer in different formats: not only "review/reaction", but also "question/answer". The user asked a question about the characteristics of the product - be sure to answer. Communication in the question/answer format can be effectively used for additional sales - recommend products when appropriate.
Experiment. For example, you can make a review part of the product. This is what a brand of candles for home fortune telling did : the seller suggests publishing photos of wax marks in reviews and explains what the resulting pattern means. The result is that the company has collected more than 11 thousand reviews on Wildberries alone.
Wildberries Reputation Management
Emphasize the product's advantages in your response. For example, if a user praised the quality of a product, you can not only thank them for their warm feedback, but also briefly tell them that you use only high-quality materials and advanced manufacturing technologies.
Online Reputation Management: How to Get the Most Out of It
Choose a reputation management strategy. Decide whether you will work with an agency or handle reviews yourself. It may be appropriate to outsource some of the functions.
Conduct a brand analysis. Study how often you are mentioned on the Internet, on which resources and in what key.
Pay attention to reviews and key platforms, posting on which gives the best conversions. Reviews on marketplaces, the company's website, popular review sites and maps are the most useful - if the business is presented offline.
Motivate customers to leave reviews regularly - every second user does not do this on their own initiative. You can use standard marketing campaigns, exchanging reviews for bonuses and gifts. Or you can take a creative approach - for example, make a review part of the product.
Respond to reviews. Don’t just use the “review/reaction” scenario — engage in a dialogue with the user, talk about the benefits of your product, and, when appropriate, make product recommendations.
Collect reviews on popular platforms. To start, 2–3 key platforms are enough. This could be a marketplace, maps (if you have an offline presence), a page on a social network (if you are developing it and maintaining activity).
Encourage customers to leave reviews regularly. Potential buyers pay attention not only to the content of the review, but also to the date of publication. If a product has not received recommendations for a long time, it will be treated with caution.
On Topic: How to Motivate Customers to Leave Reviews
Engage with buyers. A typical situation for a marketplace is morocco whatsapp phone number delivery issues. Although you as a seller are not responsible for them, it is important not to ignore the negative. Talk to customers who are unhappy with the delivery — apologize, clarify the situation.
Answer in different formats: not only "review/reaction", but also "question/answer". The user asked a question about the characteristics of the product - be sure to answer. Communication in the question/answer format can be effectively used for additional sales - recommend products when appropriate.
Experiment. For example, you can make a review part of the product. This is what a brand of candles for home fortune telling did : the seller suggests publishing photos of wax marks in reviews and explains what the resulting pattern means. The result is that the company has collected more than 11 thousand reviews on Wildberries alone.
Wildberries Reputation Management
Emphasize the product's advantages in your response. For example, if a user praised the quality of a product, you can not only thank them for their warm feedback, but also briefly tell them that you use only high-quality materials and advanced manufacturing technologies.
Online Reputation Management: How to Get the Most Out of It
Choose a reputation management strategy. Decide whether you will work with an agency or handle reviews yourself. It may be appropriate to outsource some of the functions.
Conduct a brand analysis. Study how often you are mentioned on the Internet, on which resources and in what key.
Pay attention to reviews and key platforms, posting on which gives the best conversions. Reviews on marketplaces, the company's website, popular review sites and maps are the most useful - if the business is presented offline.
Motivate customers to leave reviews regularly - every second user does not do this on their own initiative. You can use standard marketing campaigns, exchanging reviews for bonuses and gifts. Or you can take a creative approach - for example, make a review part of the product.
Respond to reviews. Don’t just use the “review/reaction” scenario — engage in a dialogue with the user, talk about the benefits of your product, and, when appropriate, make product recommendations.