In a universe that pays homage to increasingly ubiquitous digitalisation, digital creativity is going full steam ahead. The phenomenal duo of creativity and digitalisation have recently produced some extraordinarily ground-breaking campaigns that seem to have stuck like glue to the thriving world of gaming , but also to TikTok and data, a must for providing added value to already extraordinary ideas.
Below, and with the help of Horizont , we review 10 campaigns from the glittering digital galaxy that have managed to break the mold over the course of the last few months :
1. «SICKBEATS Vest» (Woojer)
For children with cystic fibrosis, high-frequency vibration therapy is an essential part of everyday life. In the “SICKBEATS Vest” project, Voojer and the Area 23 agency developed a prototype that transformed this gruelling therapy into an experience. The vest, which is the central focus of this campaign, synchronizes with the smartphone and transforms Spotify music into vibrations with therapeutic frequencies of 40 Hz.
https://youtu.be/S6BtMs_H2fk
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Cités” (Amazon Prime Video)
“Cités” has the honour of being the first series specifically designed and produced for TikTok in France. Working in collaboration with Herezie Group and writer and rapper Abd al Malik, Amazon Prime Video created a format that explores the relationship of young people with the cultural heritage of their native country.
https://youtu.be/Hqo9tKOMXyQ
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Stevenage Challenge" (Burger King)
In the “Stevenage Challenge,” Burger King and the David Madrid agency came up with a clever and effective way to attract the attention of millions of users of the FIFA 20 video game. Instead of investing huge amounts of money in sponsoring top-level players, the burger chain preferred to become a sponsor of a modest English football team, Stevenage, so that the most pedigreed footballers on the face of the Earth could wear their shirts as part of the #StevenageChallenge.
«Project Guideline» (Google)
Blind athlete Thomas Panek inspired Google to come up with Project Guideline as part united arab emirates number data of a hackathon. It is a technology that uses machine learning to enable visually impaired people to run freely and without the support of others. Project Guideline is an app that is still in the prototype phase, but it promises to be a big buzzword in the future.
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5. “Superb Owl” (Reddit)
Those who at first seem to have little power can achieve almost anything when they come together in large communities. Reddit users already demonstrated this when they joined together to buy GameStop shares. And the social network echoed this achievement in a barely 5-second ad for the Super Bowl that despite its humility and simplicity (or precisely because of it) generated a lot of buzz on the network of networks.
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«Teo» (Tegut)
With the innovative store concept “Teo”, the German supermarket chain Tegurt is clearly demonstrating its vision of the shopping experience of the future. “Teo” is a digital and sustainable micro-supermarket that operates without employees and provides 24-hour service to customers who have previously registered via an app. The Hamburg agency Design for Human Future was involved in the project.