Using Instagram Ads
Posted: Tue Jan 07, 2025 5:36 am
, there is a function that allows you to optimize ad delivery for different purposes such as "I want to increase awareness of products and services" and "I want to increase the number of requests for information," making it possible to operate ads with high ROAS without constantly monitoring the management screen.
On the other hand, the disadvantage is that Facebook ads target potential customers, so CPA tends to georgia phone data be higher than listing ads. Listing ads tend to have high CVR and low CPA because they approach the visible layer who have already performed search behavior. However, Facebook ads often reach potential customers who are not yet in the consideration stage, which is why such differences in cost occur.
For more information on Facebook advertising, please see below.
Learn from examples: Improve conversion rates with Facebook lead ads
. Useful for B2B products! New targeting segments for Facebook ads and tips for using them
Instagram ads, like Facebook ads, have high targeting accuracy and are a useful advertising medium when aiming to acquire leads. They are
characterized by ad delivery centered on visual content such as photos and videos, and are considered to be a very effective advertising method for young people and products where visual elements are important, such as fashion and beauty. Instagram was acquired by Facebook in 2012, and since the ad accounts are linked, it is a major advantage that you can use the targeting information of Facebook ads as is.
The disadvantage is that the quality of the content and visual elements are important, so maintaining quality can be a challenge. In addition, for industries or products that are not good at visual content, it may be necessary to use other advertising methods or combine them.
For more detailed tips on Instagram advertising, please see below.
Learn from case studies: Overcome the plateau in effectiveness of Facebook ads by using Instagram ads!
On the other hand, the disadvantage is that Facebook ads target potential customers, so CPA tends to georgia phone data be higher than listing ads. Listing ads tend to have high CVR and low CPA because they approach the visible layer who have already performed search behavior. However, Facebook ads often reach potential customers who are not yet in the consideration stage, which is why such differences in cost occur.
For more information on Facebook advertising, please see below.
Learn from examples: Improve conversion rates with Facebook lead ads
. Useful for B2B products! New targeting segments for Facebook ads and tips for using them
Instagram ads, like Facebook ads, have high targeting accuracy and are a useful advertising medium when aiming to acquire leads. They are
characterized by ad delivery centered on visual content such as photos and videos, and are considered to be a very effective advertising method for young people and products where visual elements are important, such as fashion and beauty. Instagram was acquired by Facebook in 2012, and since the ad accounts are linked, it is a major advantage that you can use the targeting information of Facebook ads as is.
The disadvantage is that the quality of the content and visual elements are important, so maintaining quality can be a challenge. In addition, for industries or products that are not good at visual content, it may be necessary to use other advertising methods or combine them.
For more detailed tips on Instagram advertising, please see below.
Learn from case studies: Overcome the plateau in effectiveness of Facebook ads by using Instagram ads!