Once this step is completed, using the tools is the easiest part. The problem comes when we are looking for a specific objective, or in other words, making good use of them. The first thing to do is to know what we are looking for and once we have this information, we can start to tinker with Google's options.
to the human eye, but its tools help us understand it through graphs and numerical figures . When we know what we have searched for, we can cross-reference it with our own data and thus have a broader view of our statistics.
At this point, other types of tools come into play, such as Sistrix or Semrush, saudi arabia number data which can give you other types of keyword positioning data to combine with those retrieved from Google's own data. These actions allow us to better understand what our competition is doing at the SEO or SEM level and to be able to develop hypotheses based on their strategies.
In this way, the quality of our data increases in the ranking, since thanks to the combination of our data with Google's, we can have access to more structured data, our metadata, the mobile usability of the site, the segmentation markup, the density of the keywords, even detected URL parameters . All of this will help us achieve our goals through the development of well-founded and consolidated strategies.
Therefore, the best option to learn how to use Webmaster Tools is to use them. To start, we recommend that you continue reading our posts on Google Analytics 4: everything you need to know ; Google Analytics: A to Z guide for savvy content marketers ; or the 15 tricks to maximize campaigns through Google Analytics .