We are all aware of the huge growth in the use of mobile devices, along with the changes in the new technology industry that are advancing at an unstoppable speed, exploiting the potential of digital marketing .
Those who work with digital marketing, both entrepreneurs and advertisers, must be prepared to face these changes, seeking information about new trends in the advertising market in order to reach their customers in a more direct and efficient way, reinforcing their content marketing strategies .
It is not easy to predict the future, but based on what I have been able to observe this past half of the year, I think it would be interesting to analyze some digital marketing trends that are currently dominating the market in my first article as a contributor to this blog.
Digital Marketing Tools
1 – 360 Degree Videos
A 360-degree video is a video where all possible angles of the environment have been captured. These can be viewed by dragging the mouse over the video to see the different angles.
There are already several brands that know the potential of these videos, and through their ads they have managed to impact those who view their messages, but it is not necessary to be a multinational company to be able to use this new technology; For some time now, YouTube has been allowing its users to watch and upload 360-degree videos, offering a macedonia phone number new virtual experience that is much more real and immersive. This is how we can see several Internet users, fans of virtual reality, who are uploading content about their trips and adventures in this video format.
In short, 360 videos allow brands to transport their users to places they have never been before and live almost real experiences, making them participate in their own story and also allowing the user to interact with the brand.
2- Electronic Commerce
Setting up an online store or uploading the things we've forgotten in our closet to the Internet is easy; the hard part is managing to sell and reach our customers, in other words, it's not enough to just have a presence on the Internet.
E-Commerce or Electronic Commerce consists of the sale, purchase, distribution and supply of product information over the Internet.
Due to the growth of mobile devices, users are increasingly adopting the online shopping modality.
On the store side, it is necessary to understand that social networks are important to increase brand awareness and attract customers, which is why it is increasingly common to see “buy buttons” within social networks.