Discover the relationship between customer satisfaction and technology
Posted: Tue Jan 07, 2025 5:21 am
Nowadays, when some companies carry out market research , looking for ways to innovate and achieve greater customer satisfaction , they encounter certain technological issues that are already part of our culture and that, due to constant change, lead them to adapt in order to keep pace.
Among these topics we find Augmented Reality, which today is something that brands use to stand out and impress customers, so that they can have a much more sensorial experience with the brand.
From glasses to contact lenses, several companies have launched into the conquest of this type of technology, which provides other possibilities to users.
Importance of technology in customer satisfaction
Some companies have tried to use this type of technology to achieve a new form of customer satisfaction . For example, we could mention what a well-known toy brand did when it placed a series of kiosks equipped with Augmented Reality so that interested buyers could see the toy assembled in their own hands, without having to open the box.
Similarly, some brands related to the world of fashion have placed screens in their stores that are also mirrors, so that customers can try on clothes virtually, without having to put them on physically.
Likewise, this type of technology will allow companies to recreate virtual luxembourg phone number versions of products that have not yet been manufactured, giving them a clearer idea of what the customer will experience, without having to wait for the product to be built or manufactured.
Perhaps one of the areas where the customer experience changes completely when combined with the use of this technology is in museums and galleries, where a large amount of information can be provided to the visitor, making their visit much more enjoyable.
On the other hand, one of the perhaps lesser-known uses that has been given to this technology is in the preparation of meetings between workers, who, using avatars created for this purpose, can converse in a virtual environment, without needing to be in a specific place with certain lighting or with clothing or another external element that conditions them, thus completely changing the entire work environment that would become virtual at that moment.
Among these topics we find Augmented Reality, which today is something that brands use to stand out and impress customers, so that they can have a much more sensorial experience with the brand.
From glasses to contact lenses, several companies have launched into the conquest of this type of technology, which provides other possibilities to users.
Importance of technology in customer satisfaction
Some companies have tried to use this type of technology to achieve a new form of customer satisfaction . For example, we could mention what a well-known toy brand did when it placed a series of kiosks equipped with Augmented Reality so that interested buyers could see the toy assembled in their own hands, without having to open the box.
Similarly, some brands related to the world of fashion have placed screens in their stores that are also mirrors, so that customers can try on clothes virtually, without having to put them on physically.
Likewise, this type of technology will allow companies to recreate virtual luxembourg phone number versions of products that have not yet been manufactured, giving them a clearer idea of what the customer will experience, without having to wait for the product to be built or manufactured.
Perhaps one of the areas where the customer experience changes completely when combined with the use of this technology is in museums and galleries, where a large amount of information can be provided to the visitor, making their visit much more enjoyable.
On the other hand, one of the perhaps lesser-known uses that has been given to this technology is in the preparation of meetings between workers, who, using avatars created for this purpose, can converse in a virtual environment, without needing to be in a specific place with certain lighting or with clothing or another external element that conditions them, thus completely changing the entire work environment that would become virtual at that moment.