Packaging can be just as important, and sometimes even more so, than your product.
When you launch a product on the market, it is the packaging that will carry the face of the company, concepts, ideals and values. The reason why it is so important is the following: it is considered the vehicle of your product; it will deliver the product to the consumer in the right conditions.
When designing the packaging that will carry the product, it is important to keep in mind the experience you want to communicate to the consumer. An experience is worth a thousand words; to achieve this, you have to do market research to determine the type of customer who will consume your product, in this way you can connect with them through typical experiences: holidays, common family experiences, smells, etc. This component, if used correctly, will help sell the product by connecting with the distribution channel and making them want to distribute it. Take advantage of this element to establish an advantage over your competition.
Create packaging with the 3Rs: Recycle, Reuse and Reduce
Packaging that adds value to the product is always a good idea, whether it contains a manual explaining how to use the product or one that allows the consumer to carry the product with them. By doing this, you will be breaking barriers in terms of materials and design.
The customer deserves the best in terms of the product, we believe that by creating an experience with different packaging you can connect with the customer and create a much deeper relationship. The way you present your product becomes part of customer service .
Once you put your product on the shelf you lose that connection, you latvia phone number to trust that what you have created is enough to captivate new and existing consumers. Your packaging is the best way to do that; design, inspire and get the customer’s full attention.
Give your consumer something different, packaging that screams originality, creativity and your company's concept.
Design is a long and complicated process, you have to be very clear about who the consumer is and who you represent as a company. Designing a package is not just an artistic expression or the search for an award for best packaging of the year, it is the opportunity to represent yourself in a profitable and captivating way.