Collaboration, a customer service strategy
Posted: Tue Jan 07, 2025 4:46 am
The reality is that the customer experience journey or life cycle is horizontal, fluid and continuous across a company's departments and processes. The question is, are we in touch with this reality? Do we have a good customer service strategy?
Most companies outsource customer management to customer service departments, however, this is not a stable situation as the staff in charge or those at the touch points have limited effectiveness due to a lack of information, processes, policies and people involved in customer interaction.
Lesson for the future: In the future, companies that manage customer service strategy in accordance with reality will be the ones that succeed, not only standing out from the rest and achieving corresponding revenue growth, but also being more profitable.
Why? Being out of touch with reality means wasted opportunities, time, trust, morale and costs. On the other hand, being in touch with reality prevents these losses in our company's profitability.
Base your customer service strategy on giving them what they demand
Large companies are often made up of numerous specialized departments in the name of industrial efficiency. At school we learn a lot about our chosen specialty and very little about other related careers. In kazakhstan phone number professional work we rarely seek to network with people from other business areas. We come to believe that our functional area exists simply because of its intrinsic importance.
Lesson for the Future: The idea that all jobs exist because of customers is not always obvious. You have to believe that you are continually earning the customer's trust , having this trust in itself is already amazing. We must also have the idea that we are responsible, along with other areas, for customers to continue choosing our brand over others, this is generally an uncomfortable and difficult notion to accept. However, this is a truth, a reality and the laws of nature favor truth and reality.
Study the life cycle of customers from their own point of view
This can give you another perspective, especially when the research covers the cycle or path from start to finish. Also when it focuses on customer expectations and the consequences that we often do not take into account. Customer journeys have been very helpful in showing work groups the need to establish a collaboration that benefits our customer service strategy .
Most companies outsource customer management to customer service departments, however, this is not a stable situation as the staff in charge or those at the touch points have limited effectiveness due to a lack of information, processes, policies and people involved in customer interaction.
Lesson for the future: In the future, companies that manage customer service strategy in accordance with reality will be the ones that succeed, not only standing out from the rest and achieving corresponding revenue growth, but also being more profitable.
Why? Being out of touch with reality means wasted opportunities, time, trust, morale and costs. On the other hand, being in touch with reality prevents these losses in our company's profitability.
Base your customer service strategy on giving them what they demand
Large companies are often made up of numerous specialized departments in the name of industrial efficiency. At school we learn a lot about our chosen specialty and very little about other related careers. In kazakhstan phone number professional work we rarely seek to network with people from other business areas. We come to believe that our functional area exists simply because of its intrinsic importance.
Lesson for the Future: The idea that all jobs exist because of customers is not always obvious. You have to believe that you are continually earning the customer's trust , having this trust in itself is already amazing. We must also have the idea that we are responsible, along with other areas, for customers to continue choosing our brand over others, this is generally an uncomfortable and difficult notion to accept. However, this is a truth, a reality and the laws of nature favor truth and reality.
Study the life cycle of customers from their own point of view
This can give you another perspective, especially when the research covers the cycle or path from start to finish. Also when it focuses on customer expectations and the consequences that we often do not take into account. Customer journeys have been very helpful in showing work groups the need to establish a collaboration that benefits our customer service strategy .