Selfridges will begin selling fixed-price NFTs
Posted: Tue Jan 07, 2025 4:28 am
. The latest to do so is British department store Selfridges , which is positioning itself as the first retailer in the world to sell these non-fungible tokens at the counter.
at its London flagship store from January 28. More than 1,800 of the assets will be up for sale, with prices ranging from $2,700 to $137,000.
It's not the only move the company has made to move towards the virtual universe offered by metaverses. In fact, Selfridges has launched an exhibition called “Universe” that includes 55 works of art by Victor Vasarely , who worked on pieces such as the cover design for David Bowie's 'Space Oddity' album.
37 physical pieces by Vasarely will be up for sale, along with a lithuania number data series of NFTs featuring his work made for the occasion. The funds raised from the sale will go to the Vasarely Foundation Museum , located in Aix-en-Provence, France.
Substance has created NFTs for Selfridges
As for NFTs, the London-based platform specialising in these tokens, Substance, has been tasked with creating them for Selfridges. The London company has also developed a virtual reality environment in which visitors can interact with Vasarely's works, which can be accessed from Decentraland.
The project is simultaneously linked to the launch of Paco Rabanne 's spring-summer 2022 collection . It will be available in department stores and is partly inspired by Vasarely's art. For this reason, some of the NFTs sold by Selfridges will feature the first 12 dresses created by the fashion designer when he started his career.
at its London flagship store from January 28. More than 1,800 of the assets will be up for sale, with prices ranging from $2,700 to $137,000.
It's not the only move the company has made to move towards the virtual universe offered by metaverses. In fact, Selfridges has launched an exhibition called “Universe” that includes 55 works of art by Victor Vasarely , who worked on pieces such as the cover design for David Bowie's 'Space Oddity' album.
37 physical pieces by Vasarely will be up for sale, along with a lithuania number data series of NFTs featuring his work made for the occasion. The funds raised from the sale will go to the Vasarely Foundation Museum , located in Aix-en-Provence, France.
Substance has created NFTs for Selfridges
As for NFTs, the London-based platform specialising in these tokens, Substance, has been tasked with creating them for Selfridges. The London company has also developed a virtual reality environment in which visitors can interact with Vasarely's works, which can be accessed from Decentraland.
The project is simultaneously linked to the launch of Paco Rabanne 's spring-summer 2022 collection . It will be available in department stores and is partly inspired by Vasarely's art. For this reason, some of the NFTs sold by Selfridges will feature the first 12 dresses created by the fashion designer when he started his career.