Kashiwa Sato, the lead designer at Uniqlo

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Kashiwa Sato, the lead designer at Uniqlo, crafted the logo introduced in 2006, which is still used today.

Notably, it deviated from the conventional approach by incorporating Japanese and English elements, a rarity in brand emblems. This iteration revived the vibrant red square background, maintaining the white color for the inscription. Each language version featured its distinct square backdrop while adhering to the same logo style.

Similar to its predecessor, the current English version of the logo divided the word “Uniqlo” into two parts, stacking them vertically. Meanwhile, the Japanese version featured four hieroglyphs. Sato intended for both bahrain telegram to be displayed together, creating a distinctive dual-language logo with an international flair.

Uniqlo’s Logo Design Elements
Check out the different design elements of the Uniqlo logo:

Font
The original Uniqlo logo used the Futura Std Extra Bold font. The current logo has a custom font based on the FF DIN bold typeface. The letters are all uppercase, evenly spaced, and centered, giving it a clean and modern look.

Read more about the importance of font selection here.

Color
The choice of red and white in Uniqlo’s current logo serves multiple purposes. Firstly, it establishes a strong connection with Japan, echoing the colors of the Japanese flag. Additionally, this color combination aligns with the branding strategies of several successful companies, signaling Uniqlo’s ambitions on a global scale.