What's more, pink has covered every surface in the store. From the shop windows to the interior, the hangers and the shelves, the aim is for this colour to highlight the shades of the brand's garments.
This temporary decoration will be there for four weeks and is accompanied by the # norway number data playchange project . In this sense, five talents will reveal their personal stories of change and will recount those moments in their lives in which they have had to put themselves in the shoes of other people and even reinvent themselves in order to move forward.
Radio host Andrea Delogu , TV presenter Stefano di Martino and social media stars Giulia Paglianiti, Davide Vavalà and Anna Ciati are the five personalities.
"We are one of the first brands to experiment with generalized omnichannel, that is, circularity between the physical world-metaverse-physical world," explains Antonio Patrissi , digital director of Benetton Group.
"The goal is to offer a dimensional bridge between the present and the future, between the real and the virtual , through an increasingly immersive brand experience and, above all, closer to the language of young people," he continues.