During the toughest lockdown, and the months
Posted: Tue Jan 07, 2025 3:54 am
small brands that sell online. The widespread transport strike is greatly affecting delivery times, but it is not the only factor that is generating a new logistics paradigm for all companies. In the last two years, we have seen how the pandemic has completely changed the consumption habits of Spaniards, causing eCommerce demand to reach levels never seen before.
that followed, many Spaniards began to denmark number data value the great advantages of buying online. Specifically, and according to the IV Relational Marketing Study carried out by Mediapost in collaboration with the Marketing Association of Spain , respondents highly value the convenience of receiving their products at home or at a collection point (27%) or the speed and agility at the time of receiving the purchase. Factors that are closely linked to the eCommerce logistics of brands, so it is necessary to adapt a series of steps and keys to ensure that the entire logistics process in shipments is as optimal as possible. How to do it?
Reverse logistics and returns. It is estimated that the rate of product returns in online stores reaches 30% compared to 8.8% in physical stores, while, during periods of high consumption, such as the Christmas campaign or Black Friday, this percentage can reach 60% in sectors such as fashion. Therefore, it is especially important that brands pay special attention to the above steps to avoid returns as much as possible. Although there will always be dissatisfied customers, so it is also necessary to deal with these cases as diligently as possible.
that followed, many Spaniards began to denmark number data value the great advantages of buying online. Specifically, and according to the IV Relational Marketing Study carried out by Mediapost in collaboration with the Marketing Association of Spain , respondents highly value the convenience of receiving their products at home or at a collection point (27%) or the speed and agility at the time of receiving the purchase. Factors that are closely linked to the eCommerce logistics of brands, so it is necessary to adapt a series of steps and keys to ensure that the entire logistics process in shipments is as optimal as possible. How to do it?
Reverse logistics and returns. It is estimated that the rate of product returns in online stores reaches 30% compared to 8.8% in physical stores, while, during periods of high consumption, such as the Christmas campaign or Black Friday, this percentage can reach 60% in sectors such as fashion. Therefore, it is especially important that brands pay special attention to the above steps to avoid returns as much as possible. Although there will always be dissatisfied customers, so it is also necessary to deal with these cases as diligently as possible.