But Gen Z isn’t just drawn to long-

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Traditionally, this is done by relying on old times: the 70s, 80s or 90s, and targeting a time that the target audience remembers. For Gen Z, however, nostalgia feels different, a generation that grew up online with cultural references at their fingertips that don’t match up. Despite being born long after 80s beach culture, epitomized by sunglass brand Vacation, its visual aesthetic is instantly recognizable.



But Gen Z isn’t just drawn to long-term nostalgic tunisia whatsapp : They’re nostalgic for elements of their own formative years, and even the more recent past. Nostalgia trends are short-lived The internet has accelerated the cycle of trends, which now become the past faster than ever before, making them ripe for nostalgia and nostalgic brands. What used to take decades to become nostalgic now takes only years.



Social media platforms like TikTok, Instagram and Twitter have created an environment where trends can go viral and then disappear in the blink of an eye. This creates opportunities for brands to quickly adapt and capitalize on these trends. “Nostalgia” can now mean anything: While previous efforts to implement nostalgia in brands have reached back decades, to times when different value systems seemed more prominent (e.