Convert Traffic into High-Quality Leads

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In the United States, TV talk shows are regularly reformatted as podcasts. The rise of video podcasts is partly explained by “ the reach and additional revenue provided by YouTube, but also because video promotion tends to be more effective in attracting attention via social networks , ” recalls Nic Newman of the Reuters Institute . Short clips of podcasts are flooding social media. With a generally very simple set-up: microphone, camera, headphones and plain background.


“ The podcast microphone, in the time of COVID, has australia telegram become a visual signal of importance, a bit like the peak Ted Talk episode, a bunch of guys filming themselves on stage, adding inspirational music, then posting it all on Facebook ,” says journalist Ryan Broderick . This phenomenon isn’t limited to YouTube. “ It’s not just YouTube podcast users who are open to calling a video a podcast.


Our research shows that more than two-thirds of Spotify and Apple users feel the same way ,” said Jay Nachlis, vice president at Coleman Insights. As The Verge noted in a March 2023 article , Spotify is also betting big on video podcasts. “ Video podcasting is one of the fastest-growing areas of podcasting, and we expect that growth to continue ,” said Julie McNamara, Spotify’s head of studios.