To help you in the task of defining phrases to put in your Instagram bio , we share 6 tips accompanied by real examples to put into practice today.
Display information in a clear and attractive way.
Use a descriptive name.
Include a slogan.
Add the current promotion or discount.
Add location.
Add a CTA (call to action).
1. Display information clearly and attractively
To make your Instagram look original and phone data make it easy for users to read everything, separate the information into bullets (i.e. list format) and add some emojis that match your brand's industry and identity.
In the example you can see how a store specializing in artisanal dulce de leche uses icons related to gastronomy and the countryside to add a visual touch to its profile.
example 1 phrases for instagram bio
If you want to give your Instagram presentation a more sober feel , you can also write it in paragraph format. In this case, make sure that the sentences are short and that the information is displayed clearly and precisely.
2. Use a descriptive name
Specify the product or service you offer. Use keywords from your market , as this is how Instagram works to provide search results to users.
In this example, in addition to clarifying that it is a men's clothing business, the brand takes advantage of the space to mention its makeup line.
example 3 sentences for instagram bio
3. Include a slogan
The Instagram bio is also the perfect place to show off your brand's personality. You can include a slogan , funny phrases or a sober description . Like in the case of this decoration store that seeks to convey its original and sophisticated essence.
4. Add the promotion or discount of the moment
If you want it to be informative and at the same time increase traffic to your online store, you can use it as a space to show new actions, such as discounts and promotions.
Your Instagram bio captions are also a great opportunity to mention benefits like interest-free months or free shipping. Try to keep it always up to date.
Example of Dasha's Instagram bio caption.
5. Add the location
If it is a physical store, it is a good idea to include the exact location or address, as well as the range of shipments or pick-up points , as in the example of the Chilean cloud store Amalai .
This way, users will know from the start if the product or service you offer works for them.
Amalai's Instagram with a phrase in her bio.
6. Add a CTA (call to action)
Let's remember that Instagram is one of the most used social networks in the world: it has more than 1.44 billion active users per month and 500 million use it daily.
With this in mind, take advantage of the impulse purchase and include a call to action and accompany it with a link to your store or website.
Tip : To give your customers more valuable content and get them to interact with your brand, you can create a giveaway for your flagship product or service. Check out how to run a giveaway on Instagram to learn all the details.