Banners are a reality that we have already assumed when we enter a website. However, we rarely ask ourselves if that is what our audience wants and if it is the most effective way to get advertising to them .
According to a survey conducted by PrivacyCloud , 65% of Spanish digital qatar number data newspaper readers prefer a weekly email offer to the current formula of embedded ads in the content.
We have always assumed that banners are an inseparable part of online content. The aforementioned company, which specializes in exploring alternative formulas for monetizing quality digital content on the Internet, has asked consumers directly what they prefer.
It also found that 10.7% would be willing to pay for a subscription in exchange for eliminating both ads and the cookies associated with them. On the other hand, only 24.2% of respondents prefer to continue with the current model.
PrivacyCloud highlights its latest offering, Activation Studio for Publishers . This allows publishers to replace all or part of the ads and cookies used on their websites in exchange for selecting the most relevant advertisers and offers to send this “personalized and delayed” advertising by email.
“We have inherited interruption advertising from prehistoric formats where it made perfect sense,” begins to explain Sergio Maldonado , CEO of PrivacyCloud, “but it is absurd to think that it has a place in all digital environments ,” he continues. “ There is nothing more respectful of the consumer than letting them do what they came to do , which in the case of the digital press is anything but wasting time,” he concludes.
The professional also points out that 42% of Internet users say they have used an ad blocker in 2022 , according to Hootsuite. “The very high installation volumes of ad blockers should have provided a sufficiently clear clue,” he says.