Platforms have evolved at the same pace as digitalization . The industry is constantly changing and every year we see how user behavior is moving towards other possibilities.
Digitalisation has reached all areas, including retail. It is a fact that consumers demand the creation of more personalised physical and online experiences. All of this within a framework of omnichannel and acceleration that involves technology.
From OMG Transact , the e-commerce consulting unit of Omnicom Media Group Spain , they wanted to bring together in an online meeting marketing and advertising professionals such as Marta Lucas , Marketing Director of Fagor Electrodomésticos, Luis Arquillos , Marketing Director of Mantequerías Arias and Antonio San Gregorio , eCommerce Director of Cantabria Labs.
With a brief and interesting introduction to the event by Carmen Limia , Head of eCommerce at OMG Transact, in which she highlighted the need to know how to search, as it is essential to "be visible on Google based not only on relevance to consumers, but also for the online stores themselves."
During her speech, Carmen spoke about the great challenge of eCommerce, which is how brands can stand out and maximize their digital availability, where brands find themselves in a new reality, in which it is necessary to stand out if they want to sell and therefore grow.
How? With some rules of the game that must be known, as Carmen Limia explains to us, with the help of eight factors that Omnicom Media Group Transact offers to grow a brand, which are:
Standing out on the shelf : unifying data
Audience Changes : Evolving to Shoppable Media
Improve Frequency : with the integrated vision of investments
As a point to highlight, Carmen emphasizes e-retailers, being increasingly relevant media kuwait number data platforms, with return on investment monitored in real time, with brand marketing , shopper or trade budgets . «Be Bold, Get Sold »
With this interesting introduction by the Head of Commerce of OMG Transact, the way has been given to some brief presentations by the speakers of the round table starting with Marta Lucas , Marketing Director of Fagor Electrodoméstico, distributor of household appliances, companies that give special importance to physical commerce, not disassociating themselves from digital commerce, but giving greater importance to dealing with the customer, being for them fundamental to reach that final purchase point «the new ways to integrate this infinite linear in the store».
Nowadays, users interact with brands in different ways and all channels and the point where the consumer moves must be taken into account, with the path to purchase being long.
Antonio San Gregorio , Digital and eCommerce Director of Cantabria Labs, has given his perspective from the pharmaceutical sector's point of view, a sector that has "receded" in this regard, becoming "a double-edged sword." With the introduction of e-commerce, this has meant an important revolution for the sector. His company claims to "adapt to this revolutionary sector" where marketplaces such as Amazon have been part of this revolution.