Identify and compile customer invitation list
Posted: Mon Jan 06, 2025 8:54 am
From there, you'll want to identify a list of customers to invite. Think of this like a party or a gathering; oftentimes there's the stars and those who are excitable.
On the other hand, other individuals are listeners. It's important to look at that in-person gathering, and how we bring that to life into this community.
You can do that by inviting existing customer advocates that you've already nurtured those relationships with, and then inviting new advocates so that they can interact. The ones who you've known for some time can encourage your other customer advocates to share their stories, network, and connect.
3) Draft email invitations and welcome messages for customers
You'll want to make sure to draft email invitations and welcome messages for customers, so have all the information that can be used to outline community value.
When you’re outlining the value to them, give your advocates a guided journey, so that when belize telegram number they join the community, they're not just lost. They should know where to go, and you should guide them through their experience.
4) Create an editorial calendar and supporting content
Creating an editorial calendar and content is hugely helpful. Having content published every single week, and before launch, will make you successful.
We created an editorial calendar to help us plan ahead of time and decide the content we want to have. It's important to have a flexible calendar, as new things will materialize. To begin, our advocates shared three to five pieces of content and that was a great place to start.
Make sure you have fresh content in the community each week, and different types of content for your customer advocates to engage in. Rather than sticking solely to product and company announcements, ask your audience what their holiday plans are and whether they’d be interested in sharing your story.
You need to find ways to elevate the customer’s voice and give them a chance to shine, whether it’s enhancing their brand or professional brand. You can do that by engaging in a variety of different content
5) Outline plan of engagement and community manager role
Outline a plan of engagement and the community role and have someone dedicated to the community.
In doing so, your advocates will be engaged every time they log in. They’ll have someone from your business they can ask questions to; this person will show up every single day for your customers and that's the way you can nurture and develop relationships
On the other hand, other individuals are listeners. It's important to look at that in-person gathering, and how we bring that to life into this community.
You can do that by inviting existing customer advocates that you've already nurtured those relationships with, and then inviting new advocates so that they can interact. The ones who you've known for some time can encourage your other customer advocates to share their stories, network, and connect.
3) Draft email invitations and welcome messages for customers
You'll want to make sure to draft email invitations and welcome messages for customers, so have all the information that can be used to outline community value.
When you’re outlining the value to them, give your advocates a guided journey, so that when belize telegram number they join the community, they're not just lost. They should know where to go, and you should guide them through their experience.
4) Create an editorial calendar and supporting content
Creating an editorial calendar and content is hugely helpful. Having content published every single week, and before launch, will make you successful.
We created an editorial calendar to help us plan ahead of time and decide the content we want to have. It's important to have a flexible calendar, as new things will materialize. To begin, our advocates shared three to five pieces of content and that was a great place to start.
Make sure you have fresh content in the community each week, and different types of content for your customer advocates to engage in. Rather than sticking solely to product and company announcements, ask your audience what their holiday plans are and whether they’d be interested in sharing your story.
You need to find ways to elevate the customer’s voice and give them a chance to shine, whether it’s enhancing their brand or professional brand. You can do that by engaging in a variety of different content
5) Outline plan of engagement and community manager role
Outline a plan of engagement and the community role and have someone dedicated to the community.
In doing so, your advocates will be engaged every time they log in. They’ll have someone from your business they can ask questions to; this person will show up every single day for your customers and that's the way you can nurture and develop relationships