A 301 redirect is a command used to redirect a browser or search engine from one URL to another. Example: It is common for a product or even an entire product category to be removed from online stores when they are no longer available. While a business owner may simply remove a product or product category from an online store, the risk is that another website (or even another page on your own site) may now link to a URL that no longer exists. Not only will this cause an unwanted “404 Page guangdong number data Not Found” error, it also means that any external links pointing to the missing page can no longer pass on link authority. This can cause your site to lose rankings for certain key search queries in Google. Therefore, it is always wise to redirect such pages/URLs and use an e-commerce platform that offers redirection as a feature. Notable Results from Our SEO Testing of E-Commerce Platforms
While most eCommerce platforms provide you with the feature to redirect legacy URLs to a new URL , others include this feature as a premium feature for an extra fee.
For some platforms, redirection is very easy. For example, Shopify has a tool for this right in the dashboard.
A platform like WooCommerce requires a plugin for this.