It is necessary to determine the target audience we want to reach.
Posted: Mon Jan 06, 2025 8:51 am
The Twitch platform has been growing by leaps and bounds for two years now and we have been able to see this with Ibai, who broke the record for viewers with more than 3.3 million devices connected simultaneously , thanks to ' The Evening of the Year 2 '.
Lucas Bast, founder and CEO of the agency Altitude, gives advice on how to get the most out of Twitch for your brand.
1. Establish a strategy and objectives
In 2021, there were over 2.9 million concurrent viewers and 1.5 billion minutes of content watched. Twitch content is not just about gaming or reactions, there are also important categories such as: music, fashion, DIY, science and technology.
2. Incorporate Twitch specialists into the marketing team
This platform is not so easy to use and has major differences with the social lebanon number data networks we are used to. To be successful, it is necessary to find experts or influencers who know the tricks and the algorithm of the site.
3. Select the right Twitch creator
As we mentioned before, it is important to choose an influencer, but it is even more important to choose the right one that fits the brand and the values that the company wants to provide.
The platform is a talent market . It is necessary to analyze the influencer, their values and their followers. Each chat is a world in itself and some are more engaged than others.
4. Determine the duration of the campaign
Despite the large numbers that some influencers manage, during the live broadcast, it is very likely that not all of their followers will be there. For this reason, the campaign should last longer than a single broadcast to increase reach.
5. Use more channels and platforms
Influencers don't just use one platform. Brands should take advantage of other social networks such as: Instagram, Twitter, YouTube and TikTok.
Lucas Bast, founder and CEO of the agency Altitude, gives advice on how to get the most out of Twitch for your brand.
1. Establish a strategy and objectives
In 2021, there were over 2.9 million concurrent viewers and 1.5 billion minutes of content watched. Twitch content is not just about gaming or reactions, there are also important categories such as: music, fashion, DIY, science and technology.
2. Incorporate Twitch specialists into the marketing team
This platform is not so easy to use and has major differences with the social lebanon number data networks we are used to. To be successful, it is necessary to find experts or influencers who know the tricks and the algorithm of the site.
3. Select the right Twitch creator
As we mentioned before, it is important to choose an influencer, but it is even more important to choose the right one that fits the brand and the values that the company wants to provide.
The platform is a talent market . It is necessary to analyze the influencer, their values and their followers. Each chat is a world in itself and some are more engaged than others.
4. Determine the duration of the campaign
Despite the large numbers that some influencers manage, during the live broadcast, it is very likely that not all of their followers will be there. For this reason, the campaign should last longer than a single broadcast to increase reach.
5. Use more channels and platforms
Influencers don't just use one platform. Brands should take advantage of other social networks such as: Instagram, Twitter, YouTube and TikTok.