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Searches related to ethical and organic food have also increased among the elderly, adult Internet users and the elderly. The main reasons are health, environmental protection and the search for better quality products.
Furthermore, this audience is looking for mobility that is more harmonious with the environment, which is reflected in the increase in searches related to electric bicycles, electric cars and public transport.
, young people, professionals and people israel number data in their first job translates into a search for simplicity, especially when it comes to cosmetics . In addition to seeking environmentally friendly, ethical, committed and affordable brands, they show a willingness to buy organic. In fact, Generation Greta prioritises environmentally friendly products in areas such as make-up, hair care and skin care.
Similarly, interest in second-hand clothing has grown by 307% for this profile in the last year, according to Captify . In addition to their economic situation, this is a target that strives to consume less, leave a smaller ecological footprint and has a greater environmental awareness.
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