5 strategies to sell more in your company
Posted: Mon Jan 06, 2025 8:33 am
Selling is becoming more difficult. Customers are more informed and more skeptical. You may have the best product or service on the market, but if you don't know how to sell it, you are very likely to fail. In this article you will find 5 strategies for selling that work very well today.
You will need to be able to argue why your product or service is the best to meet the needs of each client. To do this, there is nothing better than offering a personalized demonstration . Most of the time, it is not necessary to beat around the bush. What counts is the test and the demonstration that it works.
For this strategy to be effective you will have to take care of some details:
Involve the customer : Traditionally, this strategy has been used by car dealers when they invite you to test drive the vehicle for a few hours or a few days.
Between 7 and 40 minutes : If you are malaysia number data going to give a presentation, be mindful of time. Studies show that the first 5-7 minutes are a time for getting to know each other. Both parties begin to relax and trust each other. Therefore, it is not advisable to say the most important things at the beginning. But don't go on too long either. The recipient's attention span will decrease after 40 minutes and they may lose interest.
2. Offer samples of your product or service
Get your customer to try your product or service. You can do this by offering them a free sample . This is an excellent opportunity for the customer to get to know you and experience the benefits of your product or service first-hand.
It's not the same thing for you to list the advantages than for the customer to experience them. The truth is that you can spend hours telling the customer about the benefits of your product and do it in the most creative way you can think of. But the customer will always be left wondering if it really corresponds to reality. If you offer them a sample or a free trial period , you will almost certainly have success.
But don't confuse this strategy with working for free. You'll need to set up a trial period and negotiate what the price will be after that.
3. The flash sale
Flash sales are all about creating urgency. They started with online businesses, but can be applied to any type of business. They consist of offering super discounts for a short and specific period of time . Headlines such as “last minute” or “today only” have the ability to accelerate sales, since the customer knows that they will only be able to benefit from that discount at that time.
Customers are already familiar with flash sales. They know that the offers are limited in quantity and expire in a very short time, so there are not many opportunities to think about it. If they are interested, they will buy it on the spot.
4. Promote recommendations
Nowadays, recommendations are the key. Consumers are rarely moved by what a company has to say about itself, but instead look for opinions from other users. Therefore, it is essential that you encourage recommendations of your products or services.
To get the most referrals, you'll need to offer something in return. Set a reward for those who recommend you: discount coupons, product samples, free shipping on the next purchase, priority access to certain offers, etc.
You can even go one step further and have consumers directly recommend your product to their friends, which is known as member get member . A friend brings another friend and both receive a reward for it.
5. Encourage loyalty
It's much easier to retain existing customers than to get new ones, so take care of them!
One of the most commonly used tactics is the rewards program . As customers shop at your business, they'll accumulate points that they can redeem later. You can make them redeemable for money, so they get a discount on their next purchase, or for products.
You will need to be able to argue why your product or service is the best to meet the needs of each client. To do this, there is nothing better than offering a personalized demonstration . Most of the time, it is not necessary to beat around the bush. What counts is the test and the demonstration that it works.
For this strategy to be effective you will have to take care of some details:
Involve the customer : Traditionally, this strategy has been used by car dealers when they invite you to test drive the vehicle for a few hours or a few days.
Between 7 and 40 minutes : If you are malaysia number data going to give a presentation, be mindful of time. Studies show that the first 5-7 minutes are a time for getting to know each other. Both parties begin to relax and trust each other. Therefore, it is not advisable to say the most important things at the beginning. But don't go on too long either. The recipient's attention span will decrease after 40 minutes and they may lose interest.
2. Offer samples of your product or service
Get your customer to try your product or service. You can do this by offering them a free sample . This is an excellent opportunity for the customer to get to know you and experience the benefits of your product or service first-hand.
It's not the same thing for you to list the advantages than for the customer to experience them. The truth is that you can spend hours telling the customer about the benefits of your product and do it in the most creative way you can think of. But the customer will always be left wondering if it really corresponds to reality. If you offer them a sample or a free trial period , you will almost certainly have success.
But don't confuse this strategy with working for free. You'll need to set up a trial period and negotiate what the price will be after that.
3. The flash sale
Flash sales are all about creating urgency. They started with online businesses, but can be applied to any type of business. They consist of offering super discounts for a short and specific period of time . Headlines such as “last minute” or “today only” have the ability to accelerate sales, since the customer knows that they will only be able to benefit from that discount at that time.
Customers are already familiar with flash sales. They know that the offers are limited in quantity and expire in a very short time, so there are not many opportunities to think about it. If they are interested, they will buy it on the spot.
4. Promote recommendations
Nowadays, recommendations are the key. Consumers are rarely moved by what a company has to say about itself, but instead look for opinions from other users. Therefore, it is essential that you encourage recommendations of your products or services.
To get the most referrals, you'll need to offer something in return. Set a reward for those who recommend you: discount coupons, product samples, free shipping on the next purchase, priority access to certain offers, etc.
You can even go one step further and have consumers directly recommend your product to their friends, which is known as member get member . A friend brings another friend and both receive a reward for it.
5. Encourage loyalty
It's much easier to retain existing customers than to get new ones, so take care of them!
One of the most commonly used tactics is the rewards program . As customers shop at your business, they'll accumulate points that they can redeem later. You can make them redeemable for money, so they get a discount on their next purchase, or for products.