Marketing, PR and e-commerce are the areas where the metaverse has the most chances of thriving
Posted: Mon Jan 06, 2025 8:26 am
The seed of the metaverse is currently germinating in companies of all kinds and conditions (which cannot resist cultivating one of the most flashy trends in the marketing and advertising arena). According to a recent study carried out by the German Federation of the Digital Economy ( BVDW ), one in three companies plans to invest in projects with a focus on the metaverse in the short term.
When asked which sectors of activity will benefit most in the medium term from the boom born in the heat of the metaverse, the 111 specialists consulted in their report by BVDW seem to have things clear. 82% are fully convinced that the fashion industry will be the one that will gain the most by hanging on to the arm of the metaverse. Another sector that also has a lot to gain by diving into the depths of the metaverse is the media and entertainment sector (74%). The video game industry belongs to this area of activity , which is seen as a "role model" in terms of the added value that the metaverse can provide to companies, which provide access to interactive, decentralized and immersive worlds.
The metaverse is less fertile (at least in the medium term) for the jordan number data automotive sector (37%) , consumer brands (30%), the healthcare and pharmaceutical sectors (17%), banks (9%) and insurance companies (6%).
In order to get the most out of the metaverse, companies will need to further develop their business models and processes , stresses Nico Wohlgemuth, Vice President of the Metaverse Division at BVDW. “Although virtual goods have been present in video games for years and are even monetised in some cases, the dematerialisation that we are witnessing today in the fashion world, for example, was unthinkable just a few years ago. And it has become a megatrend that will have a major impact on the entire fashion industry,” says Wohlgemuth.
On the other hand, 87% of the experts surveyed by BVDW believe that the metaverse will sprout green shoots particularly quickly in marketing and public relations . E-commerce also has the potential to become a real green space for the metaverse (71%). Those surveyed are less confident in the metaverse's ability to penetrate areas such as staff recruitment (17%) and attracting investors (9%).
As for companies' willingness to dig deep into their pockets to invest in the metaverse, 35% report their interest in allocating budgetary allocations to projects related to this trend in the next two years. 34% of companies are still undecided in this regard and 26% do not yet have investment plans.
The implementation of the metaverse in the business world is not only faced with the reluctance of many companies to invest in this technology, but also with another obstacle that is far from trivial: the shortage of specialized talent in this segment of activity . And to clo
When asked which sectors of activity will benefit most in the medium term from the boom born in the heat of the metaverse, the 111 specialists consulted in their report by BVDW seem to have things clear. 82% are fully convinced that the fashion industry will be the one that will gain the most by hanging on to the arm of the metaverse. Another sector that also has a lot to gain by diving into the depths of the metaverse is the media and entertainment sector (74%). The video game industry belongs to this area of activity , which is seen as a "role model" in terms of the added value that the metaverse can provide to companies, which provide access to interactive, decentralized and immersive worlds.
The metaverse is less fertile (at least in the medium term) for the jordan number data automotive sector (37%) , consumer brands (30%), the healthcare and pharmaceutical sectors (17%), banks (9%) and insurance companies (6%).
In order to get the most out of the metaverse, companies will need to further develop their business models and processes , stresses Nico Wohlgemuth, Vice President of the Metaverse Division at BVDW. “Although virtual goods have been present in video games for years and are even monetised in some cases, the dematerialisation that we are witnessing today in the fashion world, for example, was unthinkable just a few years ago. And it has become a megatrend that will have a major impact on the entire fashion industry,” says Wohlgemuth.
On the other hand, 87% of the experts surveyed by BVDW believe that the metaverse will sprout green shoots particularly quickly in marketing and public relations . E-commerce also has the potential to become a real green space for the metaverse (71%). Those surveyed are less confident in the metaverse's ability to penetrate areas such as staff recruitment (17%) and attracting investors (9%).
As for companies' willingness to dig deep into their pockets to invest in the metaverse, 35% report their interest in allocating budgetary allocations to projects related to this trend in the next two years. 34% of companies are still undecided in this regard and 26% do not yet have investment plans.
The implementation of the metaverse in the business world is not only faced with the reluctance of many companies to invest in this technology, but also with another obstacle that is far from trivial: the shortage of specialized talent in this segment of activity . And to clo