What is a commercial catalogue?
Posted: Mon Jan 06, 2025 8:18 am
Now that you know what the main types of commercial catalogs are, it is important to mention that you have to know your clients to choose the one that is ideal for your business .
Generally, for B2C businesses, a product catalog is used that offers photographs or some graphic reference of the object with data such as price, description and characteristics.
However, there are also list-based catalogues. These are widely used for wholesale sales or B2B businesses, where customers know the product and do not need to see it in detail, but do need to know certain characteristics or variants that are detailed in this type of catalogue.
What is a catalog for?
A commercial catalogue is used to share phone data information in an organized and orderly manner about products or services . Catalogs are valuable tools for closing sales because they convert, practically, on their own.
Before e-commerce came into being, catalog sales were very popular. We could say that they were the idea that sowed the seeds of success in e-commerce.
Nowadays, printed catalogues are less and less used and have been replaced by virtual catalogues . In some cases, the physical version is kept, but the digital version is always promoted.
Virtual catalogues are used in events, exhibitions, conferences, launches or as an advertising and dissemination strategy on digital channels.
What is a virtual catalogue?
A virtual catalogue is a publication that is stored and distributed digitally to promote products or services that a brand or person offers to its customers. There are different formats of virtual catalogues.
Also, if you are in the fashion industry, we highly recommend designing a lookbook. Your audience will be amazed by all your products!
Boost your brand by creating your own online store.
Digital or virtual catalog formats
PDF Catalog
Catalog in PowerPoint
Catalog in Word
Catalog in Publisher
Catalogue in JPG
Catalogue on WhatsApp
Animated or video catalogue
Product catalog on website
Virtual magazine-type catalogue
If you don't have a catalog, there are many catalog-making apps that can make this task easier for you.
Let's describe each type to make your choice easier.
PDF Catalog
The PDF catalog is one of the most commonly used formats because it is very easy to share. In addition, this format does not allow editing of the document and its size is adjusted to the reading device without affecting the design of the original document.
A PDF catalog allows the insertion of internal links, which help navigation in files with many products and categories, as well as external links that lead to your website to facilitate purchasing.
To create a virtual PDF catalog you need to start a project in a tool such as Word, PowerPoint, Canva, InDesign or Illustrator, among others, and follow these steps:
Create your project from scratch or use a template in your favorite program.
Group by categories for easier reading.
Add your product photos, crop and arrange as needed.
Include clear descriptions and product features.
Specify available colors, sizes and models.
Decorate or modify the look and feel of your catalog according to your brand identity .
Share with your customers, spread the word on social media, email, WhatsApp, etc.
Generally, for B2C businesses, a product catalog is used that offers photographs or some graphic reference of the object with data such as price, description and characteristics.
However, there are also list-based catalogues. These are widely used for wholesale sales or B2B businesses, where customers know the product and do not need to see it in detail, but do need to know certain characteristics or variants that are detailed in this type of catalogue.
What is a catalog for?
A commercial catalogue is used to share phone data information in an organized and orderly manner about products or services . Catalogs are valuable tools for closing sales because they convert, practically, on their own.
Before e-commerce came into being, catalog sales were very popular. We could say that they were the idea that sowed the seeds of success in e-commerce.
Nowadays, printed catalogues are less and less used and have been replaced by virtual catalogues . In some cases, the physical version is kept, but the digital version is always promoted.
Virtual catalogues are used in events, exhibitions, conferences, launches or as an advertising and dissemination strategy on digital channels.
What is a virtual catalogue?
A virtual catalogue is a publication that is stored and distributed digitally to promote products or services that a brand or person offers to its customers. There are different formats of virtual catalogues.
Also, if you are in the fashion industry, we highly recommend designing a lookbook. Your audience will be amazed by all your products!
Boost your brand by creating your own online store.
Digital or virtual catalog formats
PDF Catalog
Catalog in PowerPoint
Catalog in Word
Catalog in Publisher
Catalogue in JPG
Catalogue on WhatsApp
Animated or video catalogue
Product catalog on website
Virtual magazine-type catalogue
If you don't have a catalog, there are many catalog-making apps that can make this task easier for you.
Let's describe each type to make your choice easier.
PDF Catalog
The PDF catalog is one of the most commonly used formats because it is very easy to share. In addition, this format does not allow editing of the document and its size is adjusted to the reading device without affecting the design of the original document.
A PDF catalog allows the insertion of internal links, which help navigation in files with many products and categories, as well as external links that lead to your website to facilitate purchasing.
To create a virtual PDF catalog you need to start a project in a tool such as Word, PowerPoint, Canva, InDesign or Illustrator, among others, and follow these steps:
Create your project from scratch or use a template in your favorite program.
Group by categories for easier reading.
Add your product photos, crop and arrange as needed.
Include clear descriptions and product features.
Specify available colors, sizes and models.
Decorate or modify the look and feel of your catalog according to your brand identity .
Share with your customers, spread the word on social media, email, WhatsApp, etc.