I spent several years as a Principal Researcher at Ecommerce Platforms. Even before that, I was an expert in understanding ecommerce systems and the tools needed to build a viable brand online. When I started, I had no idea how to build a solid online store . If you had asked me back then, I would have told you to find a platform like Shopify or Volusion and upload your products. That was a good start, but there is so much more to it. As many of you understand, marketing tools like landing pages are the real lifeblood of an ecommerce store . So an online business expert needs to take the time to test the necessary tools and decide which ones uganda number data to use and which ones are just a waste of time and money. My research and writing quickly led me to the conclusion that conversion matters most in ecommerce. An expert needs to know what shoppers are doing and where they are going on the site. An expert needs to test the various elements of the site to understand which parts work and which don’t. And finally, an expert needs to find the tools to make all of this happen.
For example, my first few ecommerce sites weren’t helped by landing pages. I built an online home improvement store for a client and ran ads on Google and Facebook . I then linked all of these landing ads to the ecommerce homepage . At the time, it seemed like the right thing to do. However, after a few more years of research, I discovered that landing pages are key to increasing ad conversions because customers expect to go to the product pages they clicked on. That’s where my experience comes in.
Most ecommerce professionals do something similar: they pick a landing page builder and move on. Since I also work with ecommerce platforms, I take it one step further. I ask why each landing page platform does what it does. I then test and research each option to choose the ones with the best UX , conversion rates, and templates. This methodology applies to each of the ecommerce tools I research, whether it’s newsletter modules, pickup apps , or tax calculators. When testing, I always take a few extra steps by breaking down the market and ranking the best solutions. So I researched and tested hundreds of online solutions.