Signs of false advertising

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From the point of view of the Advertising Law (Article 5), unfair advertising :

compares your product or service with offers from other sellers;
defames the honor, dignity and business reputation of competitors;
advertises something that cannot be advertised or does so in a manner prohibited by law.
False advertising misleads consumers about a product or service :

qualities and properties under the conditions of their provision;
the benefits that the consumer can receive from the purchase;
about approval, demand or regalia.
To put it very simply, the rule for advertising georgia whatsapp phone number is: “show both the front and back of the product.”

How can a business independently research its audience and promote its products and services on the Internet? We tell you in the course on Internet marketing .
The product, of course, is not a hut on chicken legs, and the consumer is not Ivanushka. But the consumer should have the opportunity to make a conscious choice, and not be led by trigger formulations.

The law also prohibits discriminatory, violent, offensive and obscene advertising. The latter often arouses public interest and resonance.

On topic. 10 phrases that are better not to use in advertising, so as not to run into serious fines



Types of Inappropriate Advertising: Cases
Let's look at the types of inappropriate advertising.

Incorrect comparisons
When we talk about our product, we all want to say that our product is “the best”. But, unfortunately, the law prohibits this.

Competitors of the Asian clothing brand launched an advertisement with the slogan "Like Nikifilini, only cheaper."

FAS found this to be improper advertising. Reason: the company did not provide comparison criteria or evidence to support the truth of its position.


Source: Nikifilini