Business Data Segmentation Examples: B2B Consulting Industry

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History and purchasing habits
Examples of segmentation of history and purchasing habits: Food industry

A subgroup that buys your Wednesday food deals every week

A subgroup that purchases groceries from Target online twice a month

A subgroup that purchases milk and fruit juice in bulk once a month.

#8. Demographic

Customer segmentation tools
Customer segmentation is a smart peru whatsapp move to improve your business. But to incorporate it into your workflow, you’ll need automation tools (read: software) to get the job done.

Let's take a look at some of the best segmentation tools available.

#1. Hubspot

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Source: HubSpot

Hubspot segmentation allows you to segment active and static lists. Once segmented, you can assign a score to contacts to further segment them.

Hubspot also offers event segmentation to help you stay connected with customers in specific areas.

MailChimp offers predictive segmentation. This tool uses analytics to predict customer buying behavior. Then, it targets them with personalized marketing messages designed to optimize conversions.