HubSpot is an all-in-one CRM that powers sales, marketing, and customer care efforts for companies of any size across all industries. By connecting Demandbase with HubSpot, you can enable a variety of rich workflows that empower your revenue operations, sales, and marketing teams to grow predictable pipelines and close larger deals. 1st and 3rd party data in one unified platform, so you can get a better view of your top accounts (and the people at them) and ensure your revenue teams are working off of the same information. Let’s take a closer look at how this integration can help you better align your CRM data and GTM needs.
Give Your GTM Teams Better Visibility One cambodia whatsapp phone number of the biggest challenges faced by revenue teams is aligning around the accounts they care about. And that challenge becomes all the more difficult when sales and marketing teams are working off disparate tools and platforms with inconsistent data. The Demandbase + HubSpot integration brings your marketing and sales data into a single ABM platform, which helps ensure that everyone is working off of the same info while sharing full visibility into their accounts and programs. Plus, having full access to your HubSpot CRM data within Demandbase (and vice versa) gives you the opportunity to use cross-object filters to create segments not possible in traditional marketing automation.
So you can run campaigns more efficiently by automating multi-channel actions from one platform. Hubspot Integration data source window Image Take the Guesswork Out of Account Engagement When a sales rep is swamped with accounts, prioritization is key—they have to determine which prospects to put at the top of the call list and which can wait. The highest-priority accounts are the ones that are actively engaging with your organization, whether they’re exploring your own website or searching for similar solutions on the web. And once a company starts giving off those signals, time is of the essence.