Organizing special events, such as product launches or themed meetups, provides shoppers with a unique experience. This strengthens the emotional bond with the brand and can increase the perception of value.
At Tiendanube, for example, we have held various meetings with our clients, such as the series of talks “Tiendanube Fashion Talks”, where clothing brands met to talk about new opportunities in the industry and exchange ideas.
Promotional marketing examples
We share with you 2 applied examples to serve as inspiration.
Example 1: Limited time discount
An online clothing store launches an “End of Season” promotion offering a 50% discount on all selected products. The promotion lasts only one week and is promoted through social phone data media, email (i.e. promotional email marketing ) and advertisements. Customers who purchase during that period can take advantage of the discounts.
This action can attract not only loyal customers, but also new consumers looking for deals.
Example 2: Free trial
A digital academy that offers online courses offers a 15-day trial period. As the brand is in the positioning stage, it is ideal to let the potential client know the benefits of the platform free of charge for a limited time.
Once this period is over, the person can decide whether to enroll in a course or pay a monthly membership , which gives them access to all the content.
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7 advantages of implementing promotional marketing in your business
Are you already thinking about creating a promotional marketing strategy for your online store? The benefits are diverse and far-reaching, as they impact your visibility, sales and interaction with your customers.
In this section, you will learn the main ones and then we will tell you the steps to create a solid promotional marketing strategy .
Let's get started!
1. Increase in sales
One of the most obvious advantages is that this strategy can significantly boost your sales, because attractive offers and promotions motivate consumers to buy.
2. Customer loyalty
Customer loyalty programs are actions that can help you keep your current customers engaged by offering them exclusive benefits and thus reward their loyalty.
3. Attracting new customers
Special offers and discounts can attract new customers who are looking for good shopping opportunities or are interested in trying something new.
4. Database growth
Promotional marketing often requires users to provide contact information (usually an email address). This helps your brand build a valuable database for future email marketing campaigns .
Tip: Remember to ask people for permission before adding them to your database. They always have to give you their approval!
5. Presence on social networks
Social media contests and giveaways can increase engagement with your followers and generate new ones, increasing your reach and authority on those channels.
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6. Differentiation from the competition
Developing innovative promotional actions will help your brand stand out in a saturated market and, thus, differentiate yourself from your competitors .
7. Brand reinforcement
Well-executed promotional strategies can strengthen the perception of your brand in the minds of consumers, associating it with valuable offers and positive experiences.