Taboola, which helps people discover things they might like, today announced a partnership with global media and lodging company Time Out that enables people to discover and experience the best things to do, see and taste in 333 cities across 59 countries.
As part of the 30-month agreement, Taboola will deploy its tools across allTime Out websites through articles, locations of interest and landing pages . In addition, Time Out will use Taboola’s custom content feed, Taboola Feed , which is seamlessly integrated across sites and offers readers a better user experience, including engaging videos . At the same time, Time Out will use Taboola Newsroom, a technology tool powered by advanced artificial intelligence that shows the reading habits of millions of daily active users. With this, Time Out will be able to better understand its audiences, learn which articles generate the most slovenia number data engagement and A/B test headlines.
“As we continue to reach a broader audience across our digital platforms, spanning web, mobile, email, social and video, we’re focused on evolving Time Out’s digital strategy. These are the channels where we’ve seen growth and engagement from our users. That’s why it’s a great step for us to work with Taboola to further drive a more engaging audience experience and interaction . Time Out chose to partner with Taboola because of their scale, data and innovation through tools like Taboola Newsroom and their practical, simple and enjoyable approach to account management,” said Rachel Glickman, Managing Director, Global Digital Operations and Innovation, Time Out.
“Time Out is a great brand with a global team of expert journalists in every country that is trusted by millions of people around the world when they decide to get away or go out . We are excited to work with Time Out and have them use our technology to support the future growth of their audience and their commitment to innovation,” said Adam Singolda, CEO and founder of Taboola.