Explain the details to your readers
Posted: Mon Jan 06, 2025 5:30 am
Use negative spaces wisely
Design experts also suggest using negative spaces wisely to improve the visibility of important elements like CTAs.
As an example, here's what negative space might look like (notice how it draws attention directly to the yellow highlighted text).
Source: Tubikstudio
According to professionals, you should use this negative space to:
Add contrast between text and sweden whatsapp other background elements (or use it to help the reader navigate the text better).
Highlight your strengths (which can be CTAs, value proposition, USP, social proof, or anything else).
Maintain a balance between content and design choices and format your newsletter accordingly.
Elevate or enhance all elements to make them more visually appealing.
Another simple tip, especially if you use images, is to explain the details to the reader. This effort will help the reader connect the dots the way you want, improving the performance of your promotional email.
For example, imagine that you run a travel agency and want to send a graphic with a New Year's discount offer in your newsletter. Instead of just highlighting the offer in images, consider what makes it special (i.e., the details for the reader).
Design experts also suggest using negative spaces wisely to improve the visibility of important elements like CTAs.
As an example, here's what negative space might look like (notice how it draws attention directly to the yellow highlighted text).
Source: Tubikstudio
According to professionals, you should use this negative space to:
Add contrast between text and sweden whatsapp other background elements (or use it to help the reader navigate the text better).
Highlight your strengths (which can be CTAs, value proposition, USP, social proof, or anything else).
Maintain a balance between content and design choices and format your newsletter accordingly.
Elevate or enhance all elements to make them more visually appealing.
Another simple tip, especially if you use images, is to explain the details to the reader. This effort will help the reader connect the dots the way you want, improving the performance of your promotional email.
For example, imagine that you run a travel agency and want to send a graphic with a New Year's discount offer in your newsletter. Instead of just highlighting the offer in images, consider what makes it special (i.e., the details for the reader).