An entrepreneur researches email marketing examples on his notebook to apply to his business.
When you're starting out and want to experiment with new marketing strategies, it's natural for doubts to arise. Questions such as which email marketing examples really work, which type of email is most effective, what subject line should it have, and whether or not it should include a signature are common in this process.
In this article we are going to explore effective cases that you can adapt to your own business. Stay tuned, because I will tell you the best emails to inspire you!
Among the most common examples of phone library email marketing is the promotion of discounts. However, it is not limited to this. Email can be used as an effective means of announcing your company's news, taking advantage of the fact that the vast majority of people use it in their daily lives.
In email marketing, the sender is the company or brand. The receiver, on the other hand, can be the client, subscriber or potential consumer. The channel used is email and the message varies depending on the intention, but always guarantees reaching the target audience.
Below, you'll discover foolproof email marketing examples , campaigns, and messages that will help you take your strategy to the next level.
Woman opening a personalized email she received as part of an email marketing campaign.
Email marketing: examples of effective formats and emails
There are several useful communication formats as part of email marketing, such as notices, launch announcements, reminders of important e-commerce dates , newsletters, scheduled information, offers, supplier changes and special sales, among others.
“One of the emails that attracts the most attention is the personalized one, and for this it is key to know our audience,” says Guadalupe Sireni from Marketing Nube (formerly Perfit) , Tiendanube’s marketing automation platform that allows you to strengthen your digital strategy.
According to Marketing Nube, by incorporating a subscription form, it is possible to add fields for the potential client to indicate what their purchasing interests are. In this way, by knowing their preferences, a more relevant message can be sent with a greater probability of success.
There is also a resource that never fails and that we all like to receive: the famous discount coupon. If you receive an email in your inbox with the products of your choice and, in addition, you can get them with a discount, you will not miss them.