These results are not surprising

[phonenumberlist]

What is interesting is that the machine learning model was not told any of this in advance. It inferred it from the data. It also inferred the relationship between the different features. Notice that the points are spread out on the x-axis instead of being on top of each other. This is because the impact of the SERP features on the albania whatsapp model depends on the other features in the SERP. So, just because there is high competition on AdWords, the model will not necessarily conclude that the keyword is transactional.

Informational intent
At the other end of the spectrum, you can see the top twenty characteristics that determine whether the intent is informational.


informational intent chart
In this case, we see that high competition on AdWords means that it is unlikely to be informational intent. We also see that features like video carousels , related questions , and featured snippets are prevalent in informational intent SERPs.

On the other hand, the word "best" typically indicates a commercial rather than informational intent. The same goes for review SERPs and local results ( pagemapslocal ).

Another interesting aspect is that when Facebook is part of the SERP, it is usually not an informational intent. Instead, it is a navigational intent.