Appeal to your audience's self-perception

[rifathasan]

I highly doubt this was intentional, but the call to action button below is a great example of C&C bias in copywriting. If someone is on this site, it’s because they care about their pet. According to this popup, unsubscribing contradicts that self-perception.

call to action examples - best pet parent
Anchoring bias
Anchoring bias is the tendency gambling data turkey for people to use the first piece of information they are presented with as a reference (or anchor) for making subsequent decisions. As you might imagine, this tactic is especially useful in pricing.

marketing psychology - the anchoring bias
Here are some types and examples of binding.

Specify the markdown
Not only does the buyer perceive this as a better deal, but a higher starting price tends to convey that the product is of greater value. Notice I said “inclines.” Every business has a unique audience with a unique perception of price. Make sure you understand how changing prices affects the perception of the quality of your product in the eyes of your customers.