I only want to create one ad, why do I need an ad group?
Posted: Sun Jan 05, 2025 8:40 am
When you create an ad, you’ll notice that you’re asked to create an ad group. This is a required part of the process, even if you only want to create one ad. But as we’ll talk about later, it’s best to have at least two different versions of your ad so you can test and see what works best. And in most cases, you won’t have just one ad in your Google Ads account. Here’s an example that explains why: Let’s say I’m marketing my home services business, and I have two main offerings I want to promote: installations and repairs.
Installations are more valuable to me than repairs, so I’ll split them into two different campaigns. That way, I can allocate a larger budget to installations (since, as we just learned, budgets are set at the campaign level, not the ad level). But let’s say I have different types of installations, like windows, gutters, etc. While teacher database I want to keep the same location, network , and device targeting for each of these offers, my target keywords and ad copy for the window installation ad will be completely different than for the gutter installation ad, so I want to separate them into different ad groups within the same campaign. The same goes for the renovation campaign.
google ads account structure - roofing account example
The last thing you want is an ad for roofing installation to show up for a search for gutter installation (and the way the Google Ads auction works, that ad isn't going to win many auctions anyway), so you need to organize your ads into topic-based ad groups based on keywords and targeting options.
Installations are more valuable to me than repairs, so I’ll split them into two different campaigns. That way, I can allocate a larger budget to installations (since, as we just learned, budgets are set at the campaign level, not the ad level). But let’s say I have different types of installations, like windows, gutters, etc. While teacher database I want to keep the same location, network , and device targeting for each of these offers, my target keywords and ad copy for the window installation ad will be completely different than for the gutter installation ad, so I want to separate them into different ad groups within the same campaign. The same goes for the renovation campaign.
google ads account structure - roofing account example
The last thing you want is an ad for roofing installation to show up for a search for gutter installation (and the way the Google Ads auction works, that ad isn't going to win many auctions anyway), so you need to organize your ads into topic-based ad groups based on keywords and targeting options.