Over time, internal links on your site can break as you add new content, update old content, or change URL paths. Some content management systems automatically add redirects when these key elements change, but not always. It’s important that you take the time to regularly schedule link maintenance in your strategy and quickly identify and fix any broken internal links.
seo internal linking - broken links
Otherwise, you could be sending users and search engines to dead pages. Not only does this hurt user experience, but it also makes your site look like it's not being regularly maintained, making it less likely that Google will rank pages from your site at all.
Open on the same page
It is considered best practice for pages with internal physician database links to open in the same tab after a click. Users can simply click the back button to find the page they were on before. This is the opposite of external links , which should open in a new tab. Otherwise, your links are more likely to send the user away from your site than to keep them there.
3 Advanced Internal Linking Strategies
If you already have internal links scattered throughout your site and want to leverage them even more, here are some more advanced strategies for internal linking.