Not doing so can lead to harsh penalties. Unfortunately, this is non-negotiable. Familiarize yourself with GDPR and CAN-SPAM laws to better understand what is required under law– and also to see the consequences of violating either law. The biggest takeaway here is that you don’t know who’s on your list, and they haven’t consented to receiving emails from you. There is a strong likelihood that you will be violating the law, and that just isn’t a gamble that’s worth taking.
Acceptable Use Policies cyprus whatsapp number list Going further than legal policies, beehiiv’s Acceptable Use Policy does not allow you to buy lists and opt-in is required. This is going to be the norm on any platform you attempt to send emails from. Violating the AUP or Terms of Service (TOS) policies can get you kicked off the platform and cause a huge headache that just isn’t worth it. Deliverability Issues If you market to someone who hasn’t consented to your emails, the likely outcome is that your emails won’t be opened.
Worse yet, the people opening your emails will likely mark your emails as spam. Each time this happens, it is less likely your emails will be delivered in the first place, and more likely that your emails will go straight to spam. or emails that Internet Service Providers (ISPs) use to identify senders who are sending spam or senders who aren’t practicing good list hygiene. Because you did not receive consent from the emails you’re sending to, it’s easy for a spam trap to be on your list, and for you to immediately end up blacklisted and in a spam filter.