Return on Advertising Spend (ROAS)

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Return on Ad Spend measures the profit your marketing campaigns are bringing you. It looks at the total sales or revenue generated from all marketing campaigns . ROAS can be calculated by dividing the profit chinese overseas asia database generated from campaigns and the total cost of the campaigns. This KPI is important for marketers to understand the effectiveness of campaigns. ROAS may seem similar to CAC, but both metrics are different. CAC is the budget required to acquire a customer, while ROAS measures the revenue generated from advertising. Calculating ROAS gives marketers an idea of ​​how advertising is performing ; a higher ROAS indicates that ad spend can be increased to generate more customers. A lower ROAS, on the other hand, is a warning to cut back on ad spend and focus on conversion metrics. Let’s now take a look at the best eCommerce analytics tools.

Supermetrics
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Supermetrics is a great tool for aggregating data from omnichannel, be it Facebook , Instagram or social advertising. The wide variety of data sets supported by Supermetrics makes it intuitive and easy to evaluate the combined data across platforms. Supemetrics allows you to customize views using parameters and tags . Supemetrics is fully automated and helps you create a set of reports that can be shared with your business. It collects data from all marketing platforms and adds it to data analysis platforms such as a spreadsheet, BI tool or any reporting tool. It works in three steps: connect, analyze and automate . Supermetrics can be connected to any reporting tool to collect data from marketing platforms. It then helps eCommerce store owners understand this data and finally automates tasks such as adding data to eliminate monotonous tasks from your routine.