Seek first to understand, then to be understood

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If the interaction does not result in a win-win for both parties, then in the long run both parties lose. Mutual gain requires both firmness in achieving your goals and sensitivity to the interests of others, especially when dealing with people programmed for "win-lose". Competition and rivalry have their place in the marketplace, but cooperation in the workplace is as important to the organization as competition is to the marketplace.


This is a principle that applies to all situations in life. People want to be understood, not to listen to your advice, judgments or life stories. Empathic listening allows you to see things from another person’s perspective, to imagine the world as the other person sees it, to understand what he or she feels. And no matter how much time you have to devote to this, the return will be much greater. By listening to another person with empathy, you satisfy his or her vital need to be understood, to earn respect, to receive recognition. When your partner realizes that you accurately understand his or her problems and circumstances, the differences between you cease to be a barrier to interaction; on the contrary, opportunities for alternative solutions, productive and mutually beneficial collaboration open up.

The second part of Habit 5, “seek to be understood,” is as algeria phone number lead important to achieving a Win-Win agreement as the first. By expressing your ideas clearly, specifically, visually, and, most important, in the context of a deep understanding of other people’s feelings and interests, you greatly increase their trust in your ideas. They see that you are presenting ideas that you deeply believe in, that you are taking into account all known facts and considerations, and that you are concerned about the common good.

Skill 6: Achieve Synergy

Synergy means that the whole is greater than the sum of its parts. The essence of synergy is to value differences – to respect them, to build on strengths and compensate for weaknesses. The existence of a different point of view is a source of alternative, creative, breakthrough solutions. Sameness does not stimulate creativity, but breeds boredom.

Try to realize that all people see the world not as it is, but as they are. A truly effective person recognizes the limitations of his or her perception, values ​​differences, and appreciates the rich possibilities that come from interacting with others.

You don't have to agree with the other point of view - you just have to acknowledge its right to exist. You can try to understand it and act in accordance with the "win-win" philosophy. Then, most likely, you will be able to find a solution that will be best for everyone.

Skill 7. Sharpen the saw

Real change starts from within. It is a difficult process. Be patient. And S. Covey's book will remain your companion throughout the process of your change and development.